'on channel? workwear' is inspired by a country girls love for fashion, farming, outdoors and women in ag.

Hi, I'm Matilda!

I grew up on a family farm and have sinced moved to the mid-north where that farming life continues. A nurse/midwife by trade, but a farming apprentice at heart.

Explore our range of shirts and hats to style you this harvest. As they say, look good, feel good.